Continuing the “Shoulders of Greatness” campaign, Head & Shoulders signed Gus Kenworthy, the first openly gay action sports athlete. Gus was set to compete in the 2018 Winter Olympics, so we were tasked with creating a print ad, social content and a TV spot that would air during the Olympics. But we weren’t given much of a budget.
Using existing footage and a few thought out studio shots, we ended up making history. It is the first National TV spot to show a gay pride flag.
And Ellen gave us a shout out. https://youtu.be/3ZY5XGkv8zo?t=48s
AD: Helen Shin, Interns: Constanza Company, Carlota Serra, ECD: Richie Glickman, CCO: Javier Campopiano
TV, Social, Print