Bedsider.org is an online resource that provides in depth, yet digestible information about birth control methods. To get the word out about this incredible site, we partnered up with The National Campaign to Prevent Teen and Unplanned Pregnancy/Bedsider.org, The Ad Council, and BET to create a campaign that positioned the site as the “not awkward” way to get information about birth control.
Between presenting, shooting and editing this campaign, I’m pretty sure only Gynecologists have said/heard the word vagina more times than I have.
AD: Thomas Shim, CD: Jeremy Pippenger, ECD: Lisa Rettig-Falcone, CCO: Lee Garfinkel/Darren Moran
TV, Digital, Print